Inspired and led by influencers from around the globe, this spot's creative challenge was to remotely direct diverse points of view, while empowering individual ideas through a phone camera. This is the type of work where resources, space and time limitations become allies of a different level of creativity: one that involves collaboration, trust, and empathy at all times. To enhance the agile and attractive experience of shopping with Instagram, Brand New School relied on a variety of mediums with film, phone, and VHS textures that tailored an exicting and warm atmosphere through user generated content.
Director / Creative Director
Yoon Lee, Nico Casavecchia, Abigail Fairfax, Mikey Kelly, Wallen Diaz
Samuel Kim, Tyler Rispoli, Gabe Valente Ferrao, Abigail Fairfax
Gabe Valente Ferrao
Gabe Valente Ferrao, Samuel Kim, Abigail Fairfax, Tyler Rispoli
Gabe Valente Ferrao, Abigail Fairfax, Michael Plescia, Stephan Lectez, Ramzi Hogan
Head of Production