Shop Launch
A multi-faceted, user generated spot introducing innovative ways to shop and connect with brands.
Inspired and led by influencers from around the globe, this spot's creative challenge was to remotely direct diverse points of view, while empowering individual ideas through a phone camera. This is the type of work where resources, space and time limitations become allies of a different level of creativity: one that involves collaboration, trust, and empathy at all times. To enhance the agile and attractive experience of shopping with Instagram, Brand New School relied on a variety of mediums with film, phone, and VHS textures that tailored an exicting and warm atmosphere through user generated content.
Exploring Social Media's unique design language allowed us to expand our thinking and play with a diverse range of aesthetic landscapes.
Amongst the influencers, the "Unofficial Talent Scout of New York," Nico Heller A.K.A. @newyorknico
Director / Creative Director
Nico Casavecchia
Designers
Yoon Lee, Nico Casavecchia, Abigail Fairfax, Mikey Kelly, Wallen Diaz
Animators
Samuel Kim, Tyler Rispoli, Gabe Valente Ferrao, Abigail Fairfax
Art Director
Gabe Valente Ferrao
3D Artists
Gabe Valente Ferrao, Samuel Kim, Abigail Fairfax, Tyler Rispoli
Compositors
Gabe Valente Ferrao, Abigail Fairfax, Michael Plescia, Stephan Lectez, Ramzi Hogan
Managing Partner
Devin Brook
Editor
Eric Greenberg
Assistant Editor
Andrew Polich
CCO
Jonathan Notaro
Head of Production
Tita Poe
Producer
Nick Molo
Colorist
Apache
General
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