Johnnie Walker

Keep Walking

An OOH campaign that launches new branding for an old favorite.

DIA, masters of kinetic branding systems, and BNS leveraged every possible screen available in NYC, Los Angeles, DC and Boston to help launch Johnny Walker’s latest brand identity.

The monochromatic visuals immediately create a bold new look for the brand, which allows dynamic typographic animation to seamlessly sit alongside product photography. The truly modular visual language was translated to a myriad of different aspect ratios and screen arrays, but still hangs onto the brand’s iconic tagline, “Keep Walking”.

JW-DOOH_BTS_edit_v015_H264_1080p.00_00_30_20.Still002
JW-DOOH_BTS_edit_v015_H264_1080p.00_00_17_14.Still005
JW-DOOH_BTS_edit_v015_H264_1080p.00_00_35_16.Still003
JW-DOOH_BTS_edit_v015_H264_1080p.00_00_46_06.Still004

Creative Development
Meg Donohoe & Mitch Paone at DIA

Animators
Dave Weinstock, Eddie Song, Naoko Hara, Seong Yeop Sim

Executive Producer
Garrett Braren

Associate Producer
Brendan Mills

Lead Animator
Gerald Soto

Designer
Mercedes Affleck

Cinematographer
David William Turner

CCO
Jonathan Notaro

Flame Artists
John Budion, Kirk Balden, Mark French

Assistant Editor
Tyler Byrnes

Managing Partner
Devin Brook

Producer
Andre Araujo, Johnna MacArthur

Head of Production
Johnna MacArthur