Johnnie Walker
Keep Walking
An OOH campaign that launches new branding for an old favorite.
DIA, masters of kinetic branding systems, and BNS leveraged every possible screen available in NYC, Los Angeles, DC and Boston to help launch Johnnie Walker’s latest brand identity.
The monochromatic visuals immediately create a bold new look for the brand, which allows dynamic typographic animation to seamlessly sit alongside product photography. The truly modular visual language was translated to a myriad of different aspect ratios and screen arrays, but still hangs onto the brand’s iconic tagline, “Keep Walking”.
Creative Development
Meg Donohoe & Mitch Paone at DIA
Animators
Dave Weinstock, Eddie Song, Naoko Hara, Seong Yeop Sim
Executive Producer
Garrett Braren
Associate Producer
Brendan Mills
Lead Animator
Gerald Soto
Designer
Mercedes Affleck
Cinematographer
David William Turner
Photographers
Polly Brown, Thomas Brown
CCO
Jonathan Notaro
Flame Artists
John Budion, Kirk Balden, Mark French
Assistant Editor
Tyler Byrnes
Managing Partner
Devin Brook
Producer
Andre Araujo, Johnna MacArthur
Head of Production
Johnna MacArthur
General
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