Keurig
Kold
New advertisements for Coca-Cola's and Kuerig's venture fizz to a new pop-explosion.
Keurig knew that they needed an eye-catching introduction for the launch of their new Kold beverage maker. So they tapped Brand New School and agency Havas to create a fast-paced, mixed-media montage of what it feels like to experience the Keurig Kold and its line of beverages. Featuring an exclusive partnership with Coca-Cola, the Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups.
The Brand New School team found beauty in the fractured icy textures, and captured it using gorgeous macro shots, as well as stunning slow motion and stop motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50 foot photobubble with balloons and detonating an explosive in an oversized ice cube.
Agency
Havas Worldwide
Executive Creative Director
Jonathan Notaro
Managing Partner
Devin Brook
Supervising Producer
Suzanne Potashnick
Editor
Moss Levenson
Director
Chris Dooley
DP.
Jim Matlosz
Creative Director
Chris Dooley
VFX Supervisor
Mark French
Assistant Editor
Tyler Byrnes
VFX Supervisor
Mark French
Designers
Andres Rivera, Jeff Welk, Morten Kühl Christensen, Kris Wong, Serge Kirsanov
Flame Artists
Mark French, Kirk Balden
Colorist
Colin Travers
3D Artists
Morten Kühl Christensen, Dan Bradham, Jeff Bryson, Shane Csontos-Popko
Line Producer
David Wolfson
CG Supervisor
Russ Wootton
Storyboard Artist
Ryan Beckwith
Head of Production
Julie Shevach
Post Production
Brand New School
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