McDonald’s

Times Square Billboard

Digital billboards for the Golden Arches in the most famous intersection in the world.

Brand New School brings McDonald’s new “feel good” design to life with over 35 uniquely branded and delicious animations. Ranging from topical to location specific, each one beautifully illustrates the fun and enthusiastic spirit of the iconic brand. The installation’s final performance culminated at the end of 2018 when we helped ring in the new year in 16 different countries from the big screen in Times Square. 

Chief Creative Officer
Jonathan Notaro

Creative Director
JP Rooney

Producer
Kyle McKeveny

Illustrator
Abigail Goh, Michelle Mruk, Yifan Wu

Managing Partner
Devin Brook

2D Animation
Seong Yeop Sim, Tyler Wergin, Paul Suh, Olle Engelstrom, Chris Anderson, Will Pitas

Head of Production
Johnna MacArthur