McDonald’s
Times Square Billboard
Digital billboards for the Golden Arches in the most famous intersection in the world.
Brand New School brings McDonald’s new “feel good” design to life with over 35 uniquely branded and delicious animations. Ranging from topical to location specific, each one beautifully illustrates the fun and enthusiastic spirit of the iconic brand. The installation’s final performance culminated at the end of 2018 when we helped ring in the new year in 16 different countries from the big screen in Times Square.
Chief Creative Officer
Jonathan Notaro
Creative Director
JP Rooney
Producer
Kyle McKeveny
Illustrator
Abigail Goh, Michelle Mruk, Yifan Wu
Managing Partner
Devin Brook
2D Animation
Seong Yeop Sim, Tyler Wergin, Paul Suh, Olle Engelstrom, Chris Anderson, Will Pitas
Head of Production
Johnna MacArthur
General
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