Fuel TV
Network Launch & Rebrand
The finer points of surfboard construction are examined in this animated spot.
The art of surfing can take years to perfect while pretending to do it is a relatively easy skill to master.
A visual identity with all the attitude of an angsty pre-teen.
The finer points of surfboard construction are illustrated in this spot for Fuel TV. Abstract macro shots unfold to gradually reveal the surfer’s vehicle of choice in all its contoured beauty, waiting in the wings to hit the waves.
Production Company
Brand New School, New York
3D Artists
Andre Salyer, Bill Dorais,
Ted Kotsafis, Jesse Franklin
Audio
Machine Head
Executive Creative Director
Jonathan Notaro
Managing Director
Danny Rosenbloom
Composer
Stephen Dewey
CG Director
Vadim Turchin
Head of Production
Devin Brook
Designers
Richardo Villavencio, Andre Salyer
Producer
Samantha Weiss
General
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