How do you grab someone’s attention amongst the sensory overload that is a major American airport? That’s what international consulting agency Accenture set out to accomplish, turning to Brand New School to create an interactive piece in Chicago’s O’Hare Airport. Located in one of the country’s busiest travel hubs, the exhibit aggregates business, technology, and financial news from Bloomberg and other sources on four 4K touchscreen displays, allowing travelers to pick and choose which articles or videos they want to see.
Director of Digital
Jeff Welk, I-Ting Lee
Jim Forster, Jacques Khouri, Joel Watkins
Executive Creative Director
Head of Production