Syfy

Imagine Greater

Spotlighting the ideas that are changing the world with Rube Goldberg-esque animation.

To help launch Syfy’s multi-platform “Let’s Imagine Greater” campaign, we asked ourselves, “What does an idea look like?” Built around an impractical but endlessly compelling contraption that illustrates the imperfections of the creative process, we captured the concept of imagination and innovation as a beautiful, surreal laboratory; constantly in motion, but never obvious or predictable.