Oreo
Slam Dunks
What’s black and white and has more dunks than Jordan?
Helping the iconic brand celebrate the “Art of the Dunk” with this series of thumb-stopping films for digital and social media.
Skillfully art directed and filmed, idealized but always grounded in reality at it’s very best. The focus is squarely on the divine yumminess of the Oreo cookie.
While the audience that was captivated by our colorful world of the “Play with Oreo” and “Wonderfilled” campaigns may have grown up a bit – they’re still in the market for a lighthearted message told through amazing visuals. And both “Dynamic Dunks” and “Wigglegrams” fit the bill perfectly. Each one encourages us to “Stay Playful” with a bit more maturity but no less fun while retaining an identifiable aesthetic that perfectly embodies Oreo.
Broken into five separate “tribes”, the campaign speaks directly to the bold sensibilities of a #fashionista, the cozy comfort of our #family, the celebration of senses for #foodies, the binge-watching enthusiasm of #popculturejunkies, and the comic and video game culture of us #nerds. The challenge was imbuing each of these tribes with enough texture and authenticity so our characters feel like real people, not simply stereotypes.
For the “Dynamic Dunks” series of films, we utilized the high-speed motion control Bolt rig, which allowed us to capture the nuance and connections between the cookie and our performers. While a customized array of cameras was used to freeze time and create “Wigglegrams” of some Oreo-fied moments to be shared through all social media channels.
Director / Creative Director
Chris Dooley
Cinematographer
Barry Parrell
Line Producer
Rob Jacklin
Art Director
Daniel Uribe
Designers
J.P. Rooney, Corey Langelotti, Javier Tommasi, Daveion Thompson, Seba Morales
Storyboards
Tung Chow, Will Rosado
CG Supervisor
Russ Wootton
CG Artists
Jeff Bryson, Danesh Taraporevala, Oyekunle Jegede, Danish Jamil, Codie Chen, Jared Eng
Compositors
Kristjan Zaklynsky, Manu Gaulot, Joe Vitale, Charles Quinn
Editors
Eben Bull, Chad Carbone
Assistant Editor
Caroline Yost
Colorist
Sofie Borup @ Company 3
Audio Mix
Tiny Lion
CCO / Executive Creative Director
Jonathan Notaro
Managing Partner
Devin Brook
Executive Producer
Garrett Braren
Head of Production
Johnna MacArthur
Producers
Tess Sitzmann, Cynthia Louissaint
General
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