Oreo
Play With Oreo
Creating an ownable visual language to be used across all media for our favorite cream-filled friend.
Everyone’s got a different way they eat an Oreo. Some of us twist it, some of us lick it, some of us dunk it, and some of us just go all in. Bottom line: there’s no wrong way to eat an Oreo. We linked up with The Martin Agency to produce this spot for the fabled cookie’s 2015 global campaign that celebrates all the different methods of eating everyone’s favorite cookie. The spot features an original earworm of a jingle by French dance-pop artist Yelle, which is sure to get stuck in your head for weeks to come.
Agency
The Martin Agency
Head of Production
Julie Shevach
VFX Supervisor
Mark French
3D Lighting
Michael Lampe, Sylvia Apostol
Storyboard Artists
Fred Fassberger, Tung Chow
Executive Creative Director
Jonathan Notaro
Producer
Johnna MacArthur
Technical Director
Dan Bradham
3D Modelers
Atsuki Hirose, Scott Denton, Young Lee
Assistant Editor
Tyler Byrnes
Creative Director
Dennis Go
Designers
Andrés Rivera, Jeffrey Welk, Jungeun Kim, Lindsey Mayer-Beug, Serge Kirsanov, Kris Wong
3D Animators
Carmine Laietta, Jon Burke, Spyridon Serbos, Sam Crees
3D Riggers
Jason Bikofsky, Jonah Austin
Managing Director
Devin Brook
CG Director
Russ Wootton
3D Artists & Cel Animators
Jeff Bryson, Morten Kühl Christensen
2D Compositors
Jeen Lee, Jeff Billon
General
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