If you have ever wondered how much it costs to buy the world a Coke, it’s $4,216,136,717. The writing on this campaign was just so amazing, all we had to do is give it an elegant, simple design and get the timing right. After trying a bunch of more ambitious design directions involving intimate hand writing or using retro fonts to evoke Coke's history, we ended up with the most quiet and neutral design we could imagine apart from a few little jokes such as type dissolving into bubbles.
Oh, and of course the flash frame of the secret Coke formula isn’t the real thing. Before Eli drew it, they made us change a few ingredients.
Brand New School, Los Angeles
Agoraphone Music Direction, New York
Jens Gehlhaar, Megan McGinley, Eli Carrico
Dickson Chow, Taekyu Kim, Trix Taylor, Kirk Shintani, Dave Yan