Salesforce

Desk Flip

Helping Salesforce take the “Work” out of “Working from home”.

A visually-led concept that deftly demonstrates how Salesforce makes it easier for employees to focus less on the chaos and more on what really matters.

With our production design and engineering teams, we created a breathtaking visual that perfectly sums up the frustrations of the workplace...the desk flip.

From our previous creative collaborations with Salesforce, we have developed a shorthand for both the voice and visual language for their brand. Their playful, confident, and authentic tone continues to be a perfect match for the Brand New School sensibilities.

Through the compositions, editorial, and sound design, we quickly demonstrate how the disorganization and repetition of workplace stress can push you over the edge. Culminating in a classic table flip the chaos becomes order and everything winds up in the correct place, thanks to Salesforce and Work.com.

Director / Executive Creative Director
Chris Dooley

Cinematographer
Ricardo Diaz

Line Producer
David Wolfson

VFX Supervisor
Mark French

Designers
Andres Rivera, Emeric Trahand

Storyboards
Richard Poulain

Animators
Seong Yeop Sim, Anthony Kim

3D Artists
Ryan Chong, Hee Jin Kim

Lead Compositor
Mark French

Compositor
Sung Eun Moon

Editor
Eben Bull

Assistant Editor
Ryan Rigley

Colorist
Mike Howell @ Color Collective

Composer
Michael Lande @ Music Orange

Sound Design & Mix
Mark Pitchford @ MSquared

CCO / Executive Creative Director
Jonathan Notaro

Managing Partner
Devin Brook

Executive Producer
Garrett Braren

Head of Production
Johnna MacArthur

Producers
Kyle McKeveny, Christtina Chung