A visually-led concept that deftly demonstrates how Salesforce makes it easier for employees to focus less on the chaos and more on what really matters.
With our production design and engineering teams, we created a breathtaking visual that perfectly sums up the frustrations of the workplace...the desk flip.
From our previous creative collaborations with Salesforce, we have developed a shorthand for both the voice and visual language for their brand. Their playful, confident, and authentic tone continues to be a perfect match for the Brand New School sensibilities.
Through the compositions, editorial, and sound design, we quickly demonstrate how the disorganization and repetition of workplace stress can push you over the edge. Culminating in a classic table flip the chaos becomes order and everything winds up in the correct place, thanks to Salesforce and Work.com.
Director / Executive Creative Director
Andres Rivera, Emeric Trahand
Seong Yeop Sim, Anthony Kim
Ryan Chong, Hee Jin Kim
Sung Eun Moon
Mike Howell @ Color Collective
Michael Lande @ Music Orange
Sound Design & Mix
Mark Pitchford @ MSquared
CCO / Executive Creative Director
Head of Production
Kyle McKeveny, Christtina Chung