Samsung Galaxy A
Awesome Unpacked
Visualizing the power of smartphone creativity at everyone's fingertips.
"Awesome Unpacked" is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages. Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.
With a cast of diverse and incredibly talented dancers, we also created a choreographed performance that serves as the foundation of the campaign.
Director / Creative Director
Nico Casavecchia
Cinematographer
Rob Hauer
Art Director
Gabe Valente
3D Artist
Gave Valente Ferrao
Producer
Dustin Leer
Animator
James Vogel
VFX Supervisor
Billy Maloney
Lead Compositor
James Vogel
Managing Partner
Devin Brook
Executive Producer
Garrett Braren
Editor
Eric Greenburg
Assistant Editor
Andrew Polich
CCO
Jonathan Notaro
Head of Production
Tita Poe
Audio Mixer
Antfood
Colorist
Arianna Shining Star (Apache)
General
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