Samsung Galaxy A

Awesome Unpacked

Visualizing the power of smartphone creativity at everyone's fingertips.

"Awesome Unpacked" is Samsung Galaxy's promise to keep evolving its cutting-edge features to inspire unstoppable creative minds. To communicate endless visual possibilities, Brand New School translated this approach via a truly mixed media visual language: energetically choreographed live action direction, balanced motion design, and video collages. Movement and rhythm were key concepts throughout, seen through  dynamic camera work and seamless transitions that show a constant change of scenarios to enhance the campaign's multi-cultural identity.

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With a cast of diverse and incredibly talented dancers, we also created a choreographed performance that serves as the foundation of the campaign.

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Director / Creative Director
Nico Casavecchia

Cinematographer
Rob Hauer

Art Director
Gabe Valente

3D Artist
Gave Valente Ferrao

Producer
Dustin Leer

Animator
James Vogel

VFX Supervisor
Billy Maloney

Lead Compositor
James Vogel

Managing Partner
Devin Brook

Executive Producer
Garrett Braren

Editor
Eric Greenburg

Assistant Editor
Andrew Polich

CCO
Jonathan Notaro

Head of Production
Tita Poe

Audio Mixer
Antfood

Colorist
Arianna Shining Star (Apache)