To announce the release of its Galaxy A-Series smartphones, Samsung held an event for press and customers that was live-streamed to Thailand, Italy, and Brazil.
Brand New School was asked to create the video to accompany this landmark event and just like the announcement, the scale of the film was massive. Produced at a ratio of 8:1, this kinetic spectacle consisted of live-action and 3D products in a tightly choreographed array that simulated frame-by-frame animation and highlighted the quality and clarity of the new camera and display. For this one-off film, we were asked to limit our palette to mainly black and white, to ensure the colors of the devices lept off the screen and create the kind of stunning contrast that demands to be noticed.
Chief Creative Officer
Jason Hogg, Steve Lee, Jordan Lyle, Alejandro Lopez
Ryan Chong, Steve Hensley, Jensen Abler, Mario Hernandez, Li Li, Tom Lynnes, Daniel Jeannette, Miro Skandera, Jaques Clement, Ariel Loza
Anthony D’Agostino, Mercedes Paulino, Eric Almeras, Youn Kwak, Ian Harris, Rachel Keyte
Head of Production