Make Nike’s Free technology, historically known for running, relevant to skateboarders in a category dominated by nostalgic skate brands.

When it comes to a skater's shoe, nostalgia may look cool, but styles of the past just can’t promise a performance of the future. Nike gives skate athletes an edge and Nike is the future.

Position Nike Free as the essential tool for peak skate performance with the help of pro skaters Sean Malto and Shane O’Neill. Prove Nike’s superiority in technology, performance, and ramp-to-street versatility.

Nike established performance credibility within the skateboarding category and proved a unique market value, expanding the reach of their Free technology brand.