Nike

SB Free

Branded content that brings Nike's 'Free Technology' to a new class of skate shoes.

The swoosh has brought their popular Free technology to skateboarding, allowing skaters the lightweight flexibility to do a frontside noseblunt without the hindrance of heavy skate shoes. To demonstrate these new kicks, we built a whiteout set for pro skaters Sean Malto and Shane O’Neill to have their way with, and they did not disappoint. We captured every ollie and kickflip in glorious slow motion, then our CG crew in New York highlighted every stitch of the new shoes in stunning detail.

Agency
Brand New School

Art Director
Kris Wong

Designers
Andres Rivera, Waka Ichinose, Sakona Kong, Jeffery Welk, Audrey Yeo

3D Animation
Daniel Bradham, Sprydon Serbos, Morten Kühl Christensen

2D Animation
Morten Kühl Christensen, Jim Forster, Michael Batista

Mixer
David Pappa

ECD & Director:
Jonathan Notaro

DP.
Pat Notaro

Editors
Eric Wais, Sam Goetz

3D Lighting
Michael Lampe

Rotoscoping
Sergei Martirosov, Carlos Rosario

Storyboards
Will Rosado

Managing Partner
Devin Brook

Line Producer
David Wolfson

CG Supervisor
Russ Wootton

3D Modeling
Adam Rosenzweig

Flame Artists
Greg Cutler, Todd Hemsley

Colorist
Tom Poole

Producer
Whitney Green

Post Production
Brand New School

VFX Supervisor
Mark French

3D Tracking
Bogdan Mihajlovic, Shandy Tam

Compositing
Tonya Smay, Morten Kühl Christensen

Audio Mix
Sonic Union