Nike
SB Free
Branded content that brings Nike's 'Free Technology' to a new class of skate shoes.
The swoosh has brought their popular Free technology to skateboarding, allowing skaters the lightweight flexibility to do a frontside noseblunt without the hindrance of heavy skate shoes. To demonstrate these new kicks, we built a whiteout set for pro skaters Sean Malto and Shane O’Neill to have their way with, and they did not disappoint. We captured every ollie and kickflip in glorious slow motion, then our CG crew in New York highlighted every stitch of the new shoes in stunning detail.
Agency
Brand New School
Art Director
Kris Wong
Designers
Andres Rivera, Waka Ichinose, Sakona Kong, Jeffery Welk, Audrey Yeo
3D Animation
Daniel Bradham, Sprydon Serbos, Morten Kühl Christensen
2D Animation
Morten Kühl Christensen, Jim Forster, Michael Batista
Mixer
David Pappa
ECD & Director:
Jonathan Notaro
DP.
Pat Notaro
Editors
Eric Wais, Sam Goetz
3D Lighting
Michael Lampe
Rotoscoping
Sergei Martirosov, Carlos Rosario
Storyboards
Will Rosado
Managing Partner
Devin Brook
Line Producer
David Wolfson
CG Supervisor
Russ Wootton
3D Modeling
Adam Rosenzweig
Flame Artists
Greg Cutler, Todd Hemsley
Colorist
Tom Poole
Producer
Whitney Green
Post Production
Brand New School
VFX Supervisor
Mark French
3D Tracking
Bogdan Mihajlovic, Shandy Tam
Compositing
Tonya Smay, Morten Kühl Christensen
Audio Mix
Sonic Union
General
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