There’s more than meets the eye in these spots for E*Trade - we constructed these optical illusions that challenge the viewer’s perception as the camera moves around the set. We took over a massive warehouse to create the installations that provide us with some pretty impressive in-camera effects. Topping it all off, the spots are galvanized by a score from Tom Rowlands of electronic legends The Chemical Brothers.
Agency
R/GA
Flame Artists
Kirk Balden, Greg Cutler
Compositors
Jeff Billon, Eric Concepcion, Paulo Dias, Matthew Lane Smith, Christian Lowe, Danica Parry, Kristjian Zaklynsky
Editor
Eric Wais
Cinematographer
Claudio Miranda
Executive Creative Director
Jonathan Notaro
Art Directors
Jeffrey Welk, Andres Rivera, Jordan Lyle
Modeler
Scott Denton
Assistant Editor
Tyler Byrnes
Colorist
Tim Masick (Company 3)
Managing Partner
Devin Brook
Technical Director
Dan Bradham
VFX Supervisors/Lead Flame Artists
Mark French, Bryant Reif
Designers
Andres Rivera, Jeffrey Welk, Tom Alex Buch, Jason Hogg, Karen Hong, Waka Ichinose, Kelly Jung, Peter Pace
Head of Production
Julie Shevach
Pre-Vis Animators
Bryant Reif, Dan Bradham, Tom Alex Buch, Billy Maloney, Yaz Koyama, Dylan Nathan, Laury Santoso
Concept Artist
Carlos Ancalmo
Producers
Greg Heffron, Johnna MacArthur