The Future of Work

Re-inventing the new world of work through a fun, human perspective.

The concept of productivity and efficiency at work is constantly changing and sparking new conversations about what is to come.

For this new and exciting campaign, we partnered with Slack in creative and strategic ways diving deeply into the culture to communicate and create visual expressions of the future of work.

For each of the spots created, we looked into new realities, translating these future workflows in inventive and untraditional ways. Through a mixed media approach that included live-action, 2D, 3D and cel animation, we created an overall feeling of nostalgia and excitement followed by fun and familiar objects organized in pleasant ways.

As an editorial piece, we’ve taken techniques and thoughts that might seem disparate and made them feel connected on the same way Slack organizes an immense variety of thoughts, threads, and directions.

Each and every element of the narrative was designed to connect, engage, and inspire human's desire to invent and re-invent new paths in the constantly changing world of work.


Director / Executive Creative Director
Chris Dooley

Associate Creative Director
Jeff Welk

Ricardo Diaz

Line Producer
David Wolfson

CG Supervisor
Russ Wootton

VFX Supervisor
Mark French

2D Animation Director
Gerald Mark Soto

Art Director
Sebastian Camden

Alex Lopez, Emeric Trahand, Jelly Wei, Kim Lin, Jun Yang, Coco Huang 

Tung Chow Hsieh

2D Animators
Gerald Mark Soto, Seong Yeop Sim, Anthony Kim

Technical Director
Dan Bradham

3D Artists
Danish Jamil, Jeff Chavez, Ken Music, Pete Germano, Ryan Chong, Shihan Barbee, Walt Lubinski

Lead Compositor
Mark French

Sung Eun Moon, Eric Concepcion, Jeff Dragon, Christian Mangual

Flame Artist
Joe Vitale

Mike Calao

Assistant Editors
 Andrew Polich, Luke Buckley

Shawn King @ Honest Labor

Sound Design & Mix
One Thousand Birds

Jonathan Notaro

Managing Partner
Devin Brook

Executive Producer
Garrett Braren

Head of Production
Johnna MacArthur

Kyle McKeveny

Associate Producer
Brendan Mills