The concept of productivity and efficiency at work is constantly changing and sparking new conversations about what is to come.
For this new and exciting campaign, we partnered with Slack in creative and strategic ways diving deeply into the culture to communicate and create visual expressions of the future of work.
For each of the spots created, we looked into new realities, translating these future workflows in inventive and untraditional ways. Through a mixed media approach that included live-action, 2D, 3D and cel animation, we created an overall feeling of nostalgia and excitement followed by fun and familiar objects organized in pleasant ways.
As an editorial piece, we’ve taken techniques and thoughts that might seem disparate and made them feel connected on the same way Slack organizes an immense variety of thoughts, threads, and directions.
Each and every element of the narrative was designed to connect, engage, and inspire human's desire to invent and re-invent new paths in the constantly changing world of work.
Director / Executive Creative Director
Associate Creative Director
2D Animation Director
Gerald Mark Soto
Alex Lopez, Emeric Trahand, Jelly Wei, Kim Lin, Jun Yang, Coco Huang
Tung Chow Hsieh
Gerald Mark Soto, Seong Yeop Sim, Anthony Kim
Danish Jamil, Jeff Chavez, Ken Music, Pete Germano, Ryan Chong, Shihan Barbee, Walt Lubinski
Sung Eun Moon, Eric Concepcion, Jeff Dragon, Christian Mangual
Andrew Polich, Luke Buckley
Shawn King @ Honest Labor
Sound Design & Mix
One Thousand Birds
Head of Production