Design System
BNS created the entire design system that lived within the 3D virtual stage. This system introduced speakers, transitioned between segments, and unified the entire visual experience, totaling 45 minutes of content.
Creator Testimonial
BNS also produced multiple standalone films that played during the show for the key feature announcements. "Creator Testimonial" is a short documentary film about Snap creators, directed by BNS' Nico Casavecchia.
Connected Lenses
"Connected Lenses" is a film about Snap's new multi-user AR creation platform, directed by BNS' Brumby Boylston. Additionally, a kinetic motion graphics piece was created for Snap's "Story Studio."
Problem
How do you show a platform is inspiring a community to express themselves?
Insight
Snap creators are following their passions, and living their best lives thanks to the creative economy within the Snap platform.
Solution
Create a series of honest, visually arresting films that feature Snap creators, and tell their inspiring stories.
Results
We worked collaboratively with Snap to engage the viewer through every part of the virtual summit highlighting Snap's new products, features, and partnerships across AR efforts.
Credits
- Chief Creative OfficerJonathan Notaro
- DirectorsBrumby BoylstonNico Cassavechia
- Executive Creative DirectorMagnus Hierta
- Creative DirectorScott Uyeshima
- Art DirectorsSebastian CamdenRen ChenGabe Valente
- DesignersDaniel FrumhoffKim LinAkane YasudaBrandon Lee SmithMercedes AffleckJelly WeiYoon Lee
- AnimatorsGerald Mark SotoBrian DionisiNick SnyderMatt StoneLiz LukensMarc Blanch FerrerCharlie DiamondAshley BeceraEvelyne LeeSara Shae WerberDemetris VasquezMatt YeomansCameron ReyesAbi FairfaxKyungrok ChunAlex Van DyneJames VogelSam Mularczyk
- 3D ArtistsLenar SingatullovChun Chun ChangPete GermanoWill MoodyAndy Kim
- CompositorsBrian YuKyu KimUzi Mor
- Virtual Production PartnerDeyan
- EditorNathan BlackmonJoseph HubaTyler HortonPeter Leininger
- Assistant EditorAndrew Polich
- ColoristDan EdwardsArianna Shining StarKya Lou
- VFX SupervisorEduardo Anton Martinez
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionTita Poe
- ProducerGrant KeinerKelly CousinsGreg Heffron