Snap Inc.
Canvas Design System
An innovative branding toolkit for creating flexible communications.
The Snap Canvas System is a visual reflection of the brand's principles. Like many systems, focuses on establishing necessary standards but preserves the creatively democratic spirit of Snap. We were asked to explore and develop creative tools for the Snap team to work with in their branding pursuits. To create context specific communications, we targeted themes synonymous with the Snap community: creativity, friendship, art/visual culture, photography, commerce, work-life, music, sports, pop-culture, technology, diversity, entertainment, etc.
The creative tools we developed had the challenge of working harmoniously with the brand's iconic Bitmojis, while distancing themselves from Snap Chat in-app filters and properties.
We strategically moved away from the Ghost as a character, and repositioned it as a symbol for the creativity that happens on the Snap platform. It became about possibilities: is it a container, a location, a portal, a frame, a lens, or something else our future selves has yet to stumble across?
As part of Snap's creative toolkit, we developed a library of emotive stickers for use across various communications. As if we were at a shortage for flare, we created a deep library of Snap Doodles to augment the stickers.
Chief Creative Officer
Jonathan Notaro
Assoc. Creative Director
Emeric Trahand
Designers
OmarAqil, Mercedes Affleck, Abigail Goh, Jean-Michel Verbeeck, Jelly Wei, Ari Winkle, Claudia Alexandrino
2D Animation Director
Gerald Mark-Soto
Animators
Jae Bae, Pete Germano, Anthony Kim, Frankie Principe, Xuchen Wang, Olive Welsh, Ari Winkle
Managing Partner
Devin Brook
Executive Producer
Garrett Braren
Head of Production
Johnna MacArthur
Producer
Matthew Creeden
Assistant Editor
Ryan Rigley
Resource Coordinator
Ashley Domondon
General
Newsletter
