The Snap Canvas System is a visual reflection of the brand's principles. Like many systems, focuses on establishing necessary standards but preserves the creatively democratic spirit of Snap. We were asked to expore and develop creative tools for the Snap team to work with in their brainding pursuits. To create context specific communications, we targeted themes synonmous with the Snap community: creativity, friendship, art/visual culture, photography, commerce, work-life, music, sports, pop-culture, technology, diversity, entertainment, etc.
The creative tools we developed had the challenge of working harmoniously with the brand's iconic Bitmojis, while distancing themselves from Snap Chat in-app filters and properties.
Chief Creative Officer
Assoc. Creative Director
OmarAqil, Mercedes Affleck, Abigail Goh, Jean-Michel Verbeeck, Jelly Wei, Ari Winkle
2D Animation Director
Jae Bae, Pete Germano, Anthony Kim, Frankie Principe, Xuchen Wang, Olive Welsh, Ari Winkle
Head of Production