Starbucks had a very special ask of us: “Create a campaign for our Summer lineup that leverages the huge reboot of the brand’s new visual style.” This included their reimagined color palette, typography in motion, and a general vibe that feels both contemporary and fresh. We immediately understood the vision for launching the new language to caffeine connoisseurs, crafting the spots using seamless transitions and match cuts, high-speed motion control rigs and a bunch of energetic humans. The result is a music-driven campaign that follows the beats of Young Franco’s “About This Thing” through crazy camera moves, ingredient blending, and elegant ‘slo-mo’ splashes.
Executive Creative Director
Yoon Lee, Jordan Lyle, Seba Morales, Steve Lee, Jose Checca, Cam Chan
Andrew Polich, Ruben Proenca
Jeremie Carreon, Laury Santoso
Head of Production
Dylan Brown, Rachel Keyte, Kevin Jones, Eric Almers
Mario Hernandez, Siddarth John, Yas Koyama