Starbucks
Spontaneous Yay!
Adding a double-shot of joy to the Summer.
Beautifully crafted art direction imbues every scene with the energy and playfulness of Summer.
Starbucks had a very special ask of us: “Create a campaign for our Summer lineup that leverages the huge reboot of the brand’s new visual style.” This included their reimagined color palette, typography in motion, and a general vibe that feels both contemporary and fresh. We immediately understood the vision for launching the new language to caffeine connoisseurs, crafting the spots using seamless transitions and match cuts, high-speed motion control rigs and a bunch of energetic humans. The result is a music-driven campaign that follows the beats of Young Franco’s “About This Thing” through crazy camera moves, ingredient blending, and elegant ‘slo-mo’ splashes.
Executive Creative Director
Jonathan Notaro
Designers
Yoon Lee, Jordan Lyle, Seba Morales, Steve Lee, Jose Checca, Cam Chan
Assistant Editors
Andrew Polich, Ruben Proenca
Animators
Jeremie Carreon, Laury Santoso
Head of Production
Amy Russo
Director
Nico Casaveccia
VFX Supervisor
Andrew Cook
Colorist
Luis Silva
Compositors
Dylan Brown, Rachel Keyte, Kevin Jones, Eric Almers
Final Mix
Lime Studios
Cinematographer
Neil Shapiro
Storyboard Artist
Max Forward
Flame Artist
Andy Dill
Producer
Beth Vogt
Managing Partner
Devin Brook
Editor
Eric Greenburg
Pre-vis Animators
Mario Hernandez, Siddarth John, Yas Koyama
Executive Producer
Juliet Rios
General
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