Starbucks
Tripleshot Energy
Enhancing self-expression and creativity via a tripleshot of caffeine.
"What Gives You Energy" is Starbucks' query to incite freedom and bold self-expression within a diverse and energetic crowd. To visually land on these feelings, we explored the enhanced senses evoked by Tripleshot's Energy drink, creating dynamic, appetizing product visualizations combined with a rhythmic and vibrant atmosphere.
Complex camera shots, curated architecture, kinetic typography, and dance performances move together to connect scenes, telling the story of a phenomenal day lived with intention.
Director
Nico Casavecchia
Cinematographer
Neil Shapiro
Art Director
Sebastien Camden
Designers
Sebastien Camden, Mercedes Affleck, Emeric Trahand, Yoon Lee, Gerald Mark Soto, Matthew Stone, Emily Friendman, Andy Kim, Jun Yang
Animators
Sebastien Camden, Seong Yeop Sim, Jeremie Carreon, Gerald Mark Soto, Matthew Stone, Jun Yang
Storyboards
Tony Hsieh
Compositor
Brian Yu
Editor
Tyler Horton
Assistant Editor
Andrew Polich, Joseph Huba, Nate Blackmon
Audio Mixer
Squeak E Clean
Colorist
Arianna Shining Star
CCO
Jonathan Notaro
Managing Partner / Executive Producer
Devin Brook
Head of Production
Tita Poe
Producer
Taline Ghazarian
General
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