Starbucks

Tripleshot Energy

Enhancing self-expression and creativity via a tripleshot of caffeine.

"What Gives You Energy" is Starbucks' query to incite freedom and bold self-expression within a diverse and energetic crowd. To visually land on these feelings, we explored the enhanced senses evoked by Tripleshot's Energy drink, creating dynamic, appetizing product visualizations combined with a rhythmic and vibrant atmosphere.

Complex camera shots, curated architecture, kinetic typography, and dance performances move together to connect scenes, telling the story of a phenomenal day lived with intention.

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Director
Nico Casavecchia

Cinematographer
Neil Shapiro

Art Director
Sebastien Camden

Designers
Sebastien Camden, Mercedes Affleck, Emeric Trahand, Yoon Lee, Gerald Mark Soto, Matthew Stone, Emily Friendman, Andy Kim, Jun Yang

Animators
Sebastien Camden, Seong Yeop Sim, Jeremie Carreon, Gerald Mark Soto, Matthew Stone, Jun Yang

Storyboards
Tony Hsieh

Compositor
Brian Yu

Editor
Tyler Horton

Assistant Editor
Andrew Polich, Joseph Huba, Nate Blackmon

Audio Mixer
Squeak E Clean

Colorist
Arianna Shining Star

CCO
Jonathan Notaro

Managing Partner / Executive Producer
Devin Brook

Head of Production
Tita Poe

Producer
Taline Ghazarian