ESPN

Taco Bell

In the name of sports and tacos - we bring you a new voice for a new partnership.

Devotion, pride, and insanity - with a ton of spirit.

We created a visual language with a visceral, unfinished look.

We love the idea of celebrating the student section, the 12th man that is at the heart of any college team. Devotion, pride, and insanity – with a ton of spirit. This mix of emotions is what these spots embody; stirring up pride in students while feeling like something that they already own.

Creative Director
Mike Calvert

Head of Production
Amy Russo

Storyboard Artist
Max Forward, Judah Dobin

Executive Producer
Juliet Rios

Producer
Jackson Rogers

Compositing
Simon Chan, Min Kim

Executive Creative Director
Jonathan Notaro

Cel Animators
Jamal Otolorin, Taik Lee, Laura Yilmaz, Nathan Alicaway, Joe Marcy, Stephanie Simson

Managing Partner
Devin Brook

Designers
Susan Yang, Joyce Liu, Valentino Vilches, Camila Chan, Yoon Lee, Nataly Menjivar