We love the idea of celebrating the student section, the 12th man that is at the heart of any college team. Devotion, pride, and insanity – with a ton of spirit. This mix of emotions is what these spots embody; stirring up pride in students while feeling like something that they already own.
Head of Production
Max Forward, Judah Dobin
Simon Chan, Min Kim
Executive Creative Director
Jamal Otolorin, Taik Lee, Laura Yilmaz, Nathan Alicaway, Joe Marcy, Stephanie Simson
Susan Yang, Joyce Liu, Valentino Vilches, Camila Chan, Yoon Lee, Nataly Menjivar