The Beatles Channel

An illustrated identity for SiriusXM to advertise the only all-Beatles digital radio channel endorsed by the band.

We spent our high school years doodling band logos all over our notebooks, so we were completely over the moon when we had the opportunity to work on a project featuring the greatest band of all time. SiriusXM has gifted the world with the only all-Beatles digital radio channel endorsed by the band, and we partnered with the good folks there to produce this subtly beautiful animated spot. A single black line twists and shouts across a simple white background as it morphs into graphic interpretations of some of the Fab Four’s greatest songs. You can never listen to enough Beatles, and now you have the chance to listen to them 24 hours a day, eight days a week…which is exactly what we did during the making of this spot.


Brand New School

Art Director/Designer
Andres Rivera


Creative Director
Chris Dooley

Jeff Welk, Tom Buch

Creative Director, Creative Services
Adam Shram

Executive Creative Director
Jonathan Notaro

Olle Engstrom, Sean Lattrell

Project Manager
Randye Davis

Managing Partner
Devin Brook

Head of Production
Julie Shevach

VP, Creative Services
Salvatore Garguilo