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SiriusXM - The Beatles Channel
An illustrated identity for SiriusXM for the only all-Beatles digital radio channel endorsed by the band.
SiriusXM
The Beatles Channel
An illustrated identity for SiriusXM to advertise the only all-Beatles digital radio channel endorsed by the band.
We spent our high school years doodling band logos all over our notebooks, so we were completely over the moon when we had the opportunity to work on a project featuring the greatest band of all time. SiriusXM has gifted the world with the only all-Beatles digital radio channel endorsed by the band, and we partnered with the good folks there to produce this subtly beautiful animated spot. A single black line twists and shouts across a simple white background as it morphs into graphic interpretations of some of the Fab Four’s greatest songs. You can never listen to enough Beatles, and now you have the chance to listen to them 24 hours a day, eight days a week…which is exactly what we did during the making of this spot.
Agency
Brand New School
Art Director/Designer
Andres Rivera
Client
SiriusXM
Creative Director
Chris Dooley
Designers
Jeff Welk, Tom Buch
Creative Director, Creative Services
Adam Shram
Executive Creative Director
Jonathan Notaro
Animators
Olle Engstrom, Sean Lattrell
Project Manager
Randye Davis
Managing Partner
Devin Brook
Head of Production
Julie Shevach
VP, Creative Services
Salvatore Garguilo
General
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