As Hyatt overhauls their company-wide aesthetic, they sought to reintroduce Hyatt Place, their chain of hotels catering to the business-minded traveler. Enter Brand New School director Jonathan Notaro, who directed a new campaign for the brand in collaboration with agency Toth & Co. Taking cues from theatrical productions, we used in-camera effects and clever transitions to shift from every feature that makes Hyatt Place the go-to destination for those who need a place to lay their hat when duty calls out of town.
Toth & Co.
Head of Production
Director/Executive Creative Director
Lead Flame Artist
Flame Artist - "Jane"
Andres Rivera, David Chen, Sakona Kong, Emeric Trahand, Jeff Welk, Joel Watkins