Hyatt Place
There's A Place For You
Shifting sets show off the benefits of staying at Hyatt Place for business.
Art direction that takes visual cues from theatrical design, fashion, and furniture set styling.
As Hyatt overhauls their company-wide aesthetic, they sought to reintroduce Hyatt Place, their chain of hotels catering to the business-minded traveler. Enter Brand New School director Jonathan Notaro, who directed a new campaign for the brand in collaboration with agency Toth & Co. Taking cues from theatrical productions, we used in-camera effects and clever transitions to shift from every feature that makes Hyatt Place the go-to destination for those who need a place to lay their hat when duty calls out of town.
Agency
Toth & Co.
Head of Production
Julie Shevach
Line Producer
David Wolfson
3D Tracking
Dan Bradham
Director/Executive Creative Director
Jonathan Notaro
Producer
Misha Brea
Lead Flame Artist
Mark French
2D Animation
Kajse Rasten
Managing Partner
Devin Brook
Flame Artist - "Jane"
Greg Cutler
Rotoscoping
Josh Bush
Colorist
Mark French
DP.
Tommy Wildner
Designers
Andres Rivera, David Chen, Sakona Kong, Emeric Trahand, Jeff Welk, Joel Watkins
Storyboard Artist
William Rosado
General
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