As Hyatt overhauls their company-wide aesthetic, they sought to reintroduce Hyatt Place, their chain of hotels catering to the business-minded traveler. Enter Brand New School director Jonathan Notaro, who directed a new campaign for the brand in collaboration with agency Toth & Co. Taking cues from theatrical productions, we used in-camera effects and clever transitions to shift from every feature that makes Hyatt Place the go-to destination for those who need a place to lay their hat when duty calls out of town.
Agency
Toth & Co.
Head of Production
Julie Shevach
Line Producer
David Wolfson
3D Tracking
Dan Bradham
Director/Executive Creative Director
Jonathan Notaro
Producer
Misha Brea
Lead Flame Artist
Mark French
2D Animation
Kajse Rasten
Managing Partner
Devin Brook
Flame Artist - "Jane"
Greg Cutler
Rotoscoping
Josh Bush
Colorist
Mark French
DP.
Tommy Wildner
Designers
Andres Rivera, David Chen, Sakona Kong, Emeric Trahand, Jeff Welk, Joel Watkins
Storyboard Artist
William Rosado