Times Square

Oreo

America's favorite cookie takes over America's biggest advertising hotspot.

Amid the chaos of Times Square this holiday season, an eye-catching display created by Brand New School for Oreo captured the attention of tourists and locals alike. Spread across several screens on the NASDAQ and Thomson Reuters buildings, this project brought some sweetness to the busiest intersection in the world. Our design and 3D teams worked hand-in-hand to create these awe-inspiring digital billboards that show everyone comes together over the deliciousness of Oreo cookies.

Thanks to our friends at The Martin Agency for such a fun project!

CREDITS

Agency
The Martin Agency

CG Supervisor
Russ Wootton

Producer
Wendy Gardner

Executive Creative Director
Jonathan Notaro

3D Lighting
Iggy Ayastaran, Joseph Ibrahim, Eric Lane

Designers
Mike Calvert, Claire Kho, Serge Kirsanov, Audrey Lee, Lindsey Mayer-Beug, Aleks Sennwald, JJ Walker, Joung Soo Kim

Managing Partner
Devin Brook

3D Animation
Roger An, Kyle Anderson, Ohad Bracha, Daniel Bradham, Jeff Bryson, Jon Burke, Jaime Castaneda, Scott Denton, Tyler Heckman, Atsuki Hirose, Tyler Hurd, Young Lee

Creative Director
Dennis Go

Storyboard Artist
Eric Cherry

Compositors
Jeff Billson, Peter Harp