Amid the chaos of Times Square this holiday season, an eye-catching display created by Brand New School for Oreo captured the attention of tourists and locals alike. Spread across several screens on the NASDAQ and Thomson Reuters buildings, this project brought some sweetness to the busiest intersection in the world. Our design and 3D teams worked hand-in-hand to create these awe-inspiring digital billboards that show everyone comes together over the deliciousness of Oreo cookies.
Thanks to our friends at The Martin Agency for such a fun project!
The Martin Agency
Executive Creative Director
Iggy Ayastaran, Joseph Ibrahim, Eric Lane
Mike Calvert, Claire Kho, Serge Kirsanov, Audrey Lee, Lindsey Mayer-Beug, Aleks Sennwald, JJ Walker, Joung Soo Kim
Roger An, Kyle Anderson, Ohad Bracha, Daniel Bradham, Jeff Bryson, Jon Burke, Jaime Castaneda, Scott Denton, Tyler Heckman, Atsuki Hirose, Tyler Hurd, Young Lee
Jeff Billson, Peter Harp