Quaker Oats
Tipping Point
Why not use the physical product to create a new visual language for the product?
With such a wide-open platform, we leveraged this look to create multiple commercials for various Quaker Oats products.
Eventually, we created characters constructed from the iconic Quaker Oats packaging and brought them to life in stop-motion.
The magic of oatmeal is completely unheralded. These revolutionary oats, simple as they may seem, actually are powerful combatants of cholesterol in our bodies. We put together this little stop motion piece for Quaker to illustrate the heart-healthy functions this amazing food performs in each and every serving. Breakfast never felt so good.
Chief Creative Officer
Jonathan Notaro
Managing Partner
Devin Brook
Creative Directors
Ben Go, Robert Bisi, Jens Mebes
Executive Producer
Juliet Rios
Art Director
Scott Uyeshima
Head of Production
Amy Russo
VFX Supervisor
Dariush Derakshani
Designers
Yoon Lee, Joyce Liu, Valentino Viches, Susan Yung
Flame Artist
Raphael Mosley, Jaime Aguirre
3D Animators
John Robson, Andy Kim, Sam Cividanis, Yates Holley, Herman Kim
Production Coordinator
Jackson Rogers
Assistant Editor
Andrew Polich
Storyboard Artist
Max Forward, Ian Abando, Judah Dobin, Julian Bishop
Animation
Simon Chan, Sol Lee, Julia Wright
Editor
Luke McIntosh
Compositors
Ramzi Hogan, Laury Santoso, Stanley Ng, Gunnfu Hsu, Maithy Tran
Stop Motion
Open the Portal
Resolve Color Correction
Paul Bryne, Luis Silva
Particles & Dynamics Artist
Matt Johnson, Ben Lopez, Oyekunle Jegede
Rig Removal / Cleanup
Laury Santoso, Andrew Racho, Tim Turner
General
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