Capabilities
As our luck would have it, the benefits of oatmeal were overlooked, so we collaborated with R/GA and Quaker to create a series of films highlighting these forgotten benefits.
Story
Each film focuses on a different way that oats can improve your health. We used the iconic Quaker Oats product to tell these stories - yes, that recognizable cardboard cylinder and the magic inside.
Technique
We used stop motion animation to bring the characters to life, designing and fabricating them from hundreds of packages and animating them frame by frame.
The unique look of the films gave a fresh new look face to the Quaker brand for consumers and a language the brand could call its own. The client leveraged this style across other Quaker products.
Credits
ClientQuaker Oats
- AgencyR/GA
- CCOJonathan Notaro
- Creative DirectorsRobert BisiJens Mebes
- Managing PartnerDevin Brook
- EPJuliet Rios
- Head of ProductionAmy Russo
- Art DirectorScott Uyeshima
- VFX SupervisorDariush Derakshani
- DesignersJoyce LiuYoon LeeValentino VichesSusan Yung
- Storyboard ArtistIan AbandoJudah DobinMax ForwardJulian Bishop
- Rig Removal / CleanupTim TurnerAndrew Racho
- 3D AnimationJohn RobsonAndy KimSam CividanisYates HolleyHerman Kim
- Particles & Dynamics ArtistsMatt JohnsonBen LopezOyekunle Jegede
- CompositorsRamzi HoganLaury SantosoStanley NgGunnfu HsuMaithy Tran
- Resolve Color CorrectionLuis Silva
- Flame ArtistsRaphael MosleyJaime Aguirre
- Asst. EditorAndrew Polich