For the popular beauty and wellness brand’s new line of flavored lip balm, we created this playful spot featuring coconut umbrellas, mint parachutes, grapefruit butterflies, and - of course - bees. This is the first ever television campaign for Burt’s Bees as the iconic brand introduces new flavors of lip balm to the public as a compliment to their famous peppermint variety. We’ve tried them all, one of the perks of working on an account like this. Vanilla Bean is still our favorite, but the others certainly have their charm.
Executive Creative Director
Jon Burke, Ohad Bracha, Jeff Bryson
John Laughlin, Jeen Lee
Jeff Bryson, Isam Prado