Our goal was to create a campaign that differentiated itself from Verizon’s previous type-driven work. Core to the launch of 5G are the speed of the network, the exclusive partnership with Apple, and the access to premium content. To articulate these three core pillars, we established a modular design system using kinetic type, the outline of the iPhone, and stylized 3D elements. The resulting campaign is non-stop energy and attention grabbing copy that tightly conveys the message in :30.
Director
DIA
Associate Creative Director
Emeric Trahand
3D Artists
Pete Germano, Ari Weinkle, Theo Daley
Compositor
Sung Eun Moon
Designers
Javier Tommasi, Ari Weinkle, Omar Aquil, Daniel Wenzel
Animators
Dave LoGiudice, Naoko Hara, Sebastien Camdien, Romain Roubersanes, Robin Desnoue, Daniel Wenzel
Colorist
Seth Ricart @RCO
Managing Partner DIA
Meg Donohoe
Producer
Aiste Akelaityte
Editor
Eric Weiss, Andrew Jenson, Christie Brown
Audio Mixer
Cypher
CCO / Executive Creative Director
Jonathan Notaro
Managing Partner BNS
Devin Brook
Head of Production
Johnna MacArthur
Researcher
Emily Friedman