Verizon
5G Launch
Introducing the world to Verizon’s blistering 5G speeds through kinetic typography and branded 3D.
The campaign was led by DIA, with an international team across the US, Germany, France and Switzerland, birthplace of the Verizon typeface, Helvetica.
Our goal was to create a campaign that differentiated itself from Verizon’s previous type-driven work. Core to the launch of 5G are the speed of the network, the exclusive partnership with Apple, and the access to premium content. To articulate these three core pillars, we established a modular design system using kinetic type, the outline of the iPhone, and stylized 3D elements. The resulting campaign is non-stop energy and attention grabbing copy that tightly conveys the message in :30.
Kinetic Typography: Inspired by the content of each spot, the typographic system expressively delivers all the messaging, without the need for a VO.
The iPhone: Distilled to its most minimalist form, an outline of the iPhone becomes an animation device that guides us in and out of our 5G world.
Stylized 3D: Creating texture and depth, the integrated 3D elements are accented with red lighting that is informed by Verizon’s iconic red check mark for a hint of brand awareness and ownability.
The New York Times leverages 5G’s AR capabilities, visualizing moments of lidar and CG photogrammetry to show the future of immersive storytelling in journalism.
League of Legends: Wild Rift introduces the world to a 5G gaming experience with an explosion of 3D animation and game play footage.
NFL lets viewers know that watching the big game on your iPhone doesn’t mean low quality footage. You get a crystal clear experience with fun add-ons like AR overlays and unique in-game angles.
Director
DIA
Associate Creative Director
Emeric Trahand
3D Artists
Pete Germano, Ari Weinkle, Theo Daley
Compositor
Sung Eun Moon
Designers
Javier Tommasi, Ari Weinkle, Omar Aquil, Daniel Wenzel
Animators
Dave LoGiudice, Naoko Hara, Sebastien Camdien, Romain Roubersanes, Robin Desnoue, Daniel Wenzel
Colorist
Seth Ricart @RCO
Managing Partner DIA
Meg Donohoe
Producer
Aiste Akelaityte
Editor
Eric Weiss, Andrew Jenson, Christie Brown
Audio Mixer
Cypher
CCO / Executive Creative Director
Jonathan Notaro
Managing Partner BNS
Devin Brook
Head of Production
Johnna MacArthur
Researcher
Emily Friedman
General
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