Capabilities
To debut the rollout of America’s most reliable 5G network, Verizon tasked BNS with creating a launch campaign that could communicate their incredible new speed of connection technology and meet a level of design that felt as innovative as the network itself.
Visualizing power and speed through typography.
Our goal was to create a campaign that differentiated itself from Verizon’s previous work. Core to the launch of 5G are the speed of the network, the exclusive partnership with Apple, and the access to premium content. To articulate these three core pillars, we established a modular design system using kinetic type, the outline of the iPhone, and stylized 3D elements.
3D elements represent 5G content devices while devices are abstracted into simple frames.
The campaign combines non-stop energy with attention grabbing copy that tightly conveys the message in :30 spots, each featuring a unique 5G network experience. Stylized 3D created texture and depth, and the integrated 3D elements are accented with red lighting that is informed by Verizon’s iconic red check mark for a hint of brand awareness and ownability.
Problem
How can you visualize the game-changing power of something you cannot see?
Insight
Utilize a kinetic typography system and branded 3D elements to tell stories of life at speed on the network.
Solution
Create a series of films using the design system to Introduce the world to Verizon’s blistering 5G speeds in a unique and visual way.
Result
Non-stop energy and motion tightly conveyed messaging in the spots and created authentic connection with a variety of unique network needs.
Credits
ClientVerizon
- DirectorDIA Studio
- Associate Creative DirectorEmeric Trahand
- 3D ArtistsPete GermanoAri WeinkleTheo Daley
- CompositorSung Eun Moon
- DesignersJavier TommasiAri WeinkleOmar AquilDaniel Wenzel
- AnimatorsDave LoGiudiceNaoko HaraSebastien CamdienRomain RoubersanesRobin DesnoueDaniel Wenzel
- ColoristSeth Ricart @RCO
- Managing Partner DIA StudioMeg Donohoe
- ProducerAiste Akelaityte
- EditorEric WeissAndrew JensonChristie Brown
- Audio MixerCypher
- CCO / Executive Creative DirectorJonathan Notaro
- Managing PartnerDevin Brook
- Head of ProductionJohnna MacArthur
- ResearcherEmily Friedman