Visa
Checkout
Moving sets and in-camera trickery bring instant gratification to Visa Checkout users.
Each spot used a simple trick motivated by the action of tapping the phone against the checkout terminal.
The strategy was to have a large visual transformation happen quickly to gain the attention of those browsing their feed.
We used theatrical lighting devices and shifts in gravity to challenge the viewer's perception.
For this project, we used practical effects to demonstrate how Visa products, such as Visa Checkout and Mobile Pay, can enable you to live the life you want. Shot on stage in Los Angeles, these spots ran on TV and Visa social channels.
Executive Creative Director
Jonathan Notaro
3D Animation
Jeff Bryson, Nick Johnnides, Danish Jamil, Jason Wolley, Darren Chang
Head of Production
Julie Shevach
Managing Partner
Devin Brook
VFX Supervisor/Colorist
Mark French
Producers
Katherine Allen, Johnna MacArthur
Art Director
Jeff Welk
Flame Artist
John Budion
Agency
BBDO NY
Technical Director
Dan Bradham
Editors
Chad Carbone, Brad Turner
General
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