Capabilities
Working directly with the Adidas Brand Team, DIA Studio created a motion identity system based on Adidas' attributes; Real, Raw, Fast, for the new flagship store in London. Riffing off their iconic 3-slash mark and a visual language based on sports, DIA Studio developed a flexible generative system across a wide range of screens and output.
Generative CMS
The content was programmed across the day so there were no repeats in a store visit and customers were met with fresh visuals. The system lives in motion and has static signage. The design is currently being implemented across their flagship stores worldwide.
Credits
ClientAdidas
- Identity Design & Motion DIA Studio
- Generative CMS Field
- Content CaptureStink
- Case Study PhotographyAdam Luszniak