Capabilities
Adobe asked us to help visualize what the future of AR/XR looks like in a way that would increase comprehension of XR technology, and position Adobe as the obvious choice in creation platform. This vision video captures one woman’s augmented day to show how Adobe Aero allows designers, illustrators and artists to seamlessly move their works from the screen to the sky (or anywhere else, really).
Problem
What does the future of AR look like and how can we use this technology to enhance our lives?
Insight
Smartphones can direct our attention away from our fellow humans while XR has the ability to discreetly provide contextual information as a visual overlay, allowing people to remain engaged.
Solution
We created a vision film that showcases the helpfulness of XR technology in the context of someone's day.
Result
With increased comprehension of XR technology in-use, we helped inspire developers to choose Adobe as their XR creation platform.
Credits
ClientAdobe
- DirectorBrumby Boylston
- Art DirectorCecilia Lee
- DesignersAndy BernetJason HoggYoon LeeJordan LyleZehan Sheng
- 2D AnimatorsAbigail FairfaxMin KimLaury Santoso
- WriterTroy Burrows
- EditorEric Greenburg
- Telecine & ColorMatthew Schwab
- Final MixRyan Huff
- VO RecordElysiia Rotaru
- Camera TrackingQLBeans
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Head of ProductionAmy Russo
- ProducerJackson Rodgers