Personalization
People don't just want more things, they want more of what matters. They want endless possibilities and a personalized experience, especially when it comes to their phone, internet, and entertainment plans. Whether it's binge-watching, martial arts, melting gold, or chocolate sundaes - whatever "Your Thing" is, AT&T has you covered.
Visual Language
For this campaign, we created a visual language that celebrates these passions and translated it across broadcast campaigns, print, social media, and out-of-home advertising. Designs and ideas were unrestricted, inspired by everything from the pop art of Lichtenstein to the opulence of melting gold, all polished to perfection. Transitions were meticulously crafted with hand-sculpted frames to ensure fluidity between vastly different pop-culture-inspired genres. Finally, blowing up the AT&T logo was the icing on the cake.
Problem
People don’t just want more stuff, they want more of what matters.
Insight
Whether it’s binge watching, kung-fu fighting, melting gold, or chocolate sundaes - no matter what “Your Thing” is, AT&T has you covered.
Solution
A visual language that celebrates individual passions.
Result
We made customers feel special and inspired to move more of their must-haves to AT&T.
Credits
- AgencyBBDO
- CCOJonathan Notaro
- Creative DirectorsRobert BisiBen Go
- Managing PartnerDevin Brook
- Head of ProductionAmy Russo
- Art DirectorScott Uyeshima
- ProducerRebecca Park
- Associate ProducerJackson Rogers
- DesignersAndy BernetBen KimJason Forrest HoggJoshua LeeKyra OdiLaury SantosoPeter TarkaJordan LyleScott UyeshimaValentino VilchesYoon Lee
- 2D AnimatorsCalvin PiertoMaithy TranRamzi Hogan
- CompositorsCalvin PiertoMaithy TranRamzi Hogan
- 3D GeneralistsWu Hyun LewMin KimAndy KimLaury SantosoTed GoreSimon ChanSean Garfinkle