At the heart of the project is a uniquely abstract 3d illustration system. These key visuals became the cornerstone of the brand's visual communication, abstractly conveying financial concepts like security, freedom, growth, and accessibility.
The object library consists of shapes that represent finance, currency, banks, growth, transference, and blockchain themes. These shapes, such as portals, paths, and stairs, portray growth and fluid exchange of value.
We curated extensive material and color palettes to convey brand values of stability, transparency, and freedom.
We developed a comprehensive graphic system that combines brand assets, such as photography, 3D illustration, and a typographic grid strategy, for use across various applications.We created a comprehensive graphic system that combines brand assets such as photography, 3D illustrations, and a typographic grid strategy for various applications.
Data is represented using consistent graphic shapes, color palettes, and typography in simple infographic templates.
We created a comprehensive style guide for both internal and external use, highlighting the hero visuals as the key component of the illustration system. Most importantly, the guide demonstrated how the ecosystem can be scaled across various platforms.
Circle needs to communicate its technology's value in a simple, warm, and understandable way to a broad audience.
The technology underlying Circle enables smooth financial transactions in a sector that is often plagued by friction.
Create a design system that communicates Circle's themes, humanizes the brand, and balances innovation with responsibility.
We created a flexible and customizable ecosystem that can adapt to the growth of the Circle brand.