Visually Led
We made actual restaurants pop up behind people in unexpected places whenever they use the app to illustrate the convenience of DoorDash while also showcasing their growing selection of food types and restaurants. In addition to television spots, we created print, social and out-of-home elements for this tasty 360 campaign.
BNS schooled us at a pivotal moment in our brand growth. This killer campaign resulted in our largest round of funding and gave us the runway for our IPO.— David Tai Bornoff, Head Of Brand Marketing, DoorDash
Problem
Create a campaign that is both educational and entertaining.
Insight
With Doordash, all the world’s cuisine is in the palm of your hand, wherever you are.
Solution
A product-focused campaign that illustrated the power and convenience of the DoorDash app while showcasing their massive selection of food types and restaurants.
Result
We helped DoorDash users understand not only how to order their food, but also just how many different options are available at their fingertips.
Credits
- CCO / DirectorJonathan Notaro
- Associate Creative DirectorAndres Rivera
- CopywritersBrian Lum
- Art DirectorJeffrey Welk
- CinematographerEric Treml
- PhotographerPat Notaro
- DesignersEmeric TrahandCorey LangelottiJavier TommasiTheodore Daley
- AnimatorsGerald Mark SotoSeong Yeop Sim
- StoryboardsTung ChowWilliam Rosado
- CG SupervisorRusto Wootten
- 3D ArtistsDan BradhamJeff BrysonMichael GarciaKen MusicFabio MedranoAbigail GohDanish JamilMirelle C UnderwoodSung KimSarah BocketKrista AlbertEric SchnellHan-Chin LeeChristina KuRyan ChongDanesh Taraporevala
- VFX SupervisorMark French
- CompositorsJohn BudionGreg CutlerPaulo DiasJeff Jdragon BillonManu GaulotYinan Xiong
- EditorsErik BarnesTyler Byrnes
- Assistant EditorCaroline Yost
- ColoristJoseph Bicknell @ CO3
- Music"Got To Get It" by Jesse Marantz
- Audio MixerJeremy Seigel @ Heard City
- Managing PartnerDevin Brook
- Head of ProductionJohnna MacArthur
- ProducerNirad Bugs RussellScott ThomasKyle McKeveny