Increase Awareness
Over the years, Google has become the go-to solution for anything we need to do online. However, the company had hoped for a faster uptake when adopting Google Assistant to help with everyday tasks.
Fresh off the heels of our CES-winning work for Google Assistant, Google Creative Lab, and Anomaly approached BNS for help. An enormous brand and product awareness campaign blanketed the streets with examples of Google Assistant's helpfulness.
Make Google...
To showcase the impressive capabilities of Google Assistant, Google enlisted the help of Brand New School. Together, we took over New York City with a series of graphic films for their ubiquitous "Make Google Do It" campaign. Featuring a minimalistic yet bold design with classic iconography and hardware products, the displays invited passersby to Make Google: adjust a thermostat, book a table, or text a friend. Millions of people saw this campaign in some of America's highest-traffic locations.
Problem
Help show off all of the things you didn’t even know Google was capable of doing with Google Assistant.
Insight
Google Assistant can help with more tasks than people think at home and in our everyday lives.
Solution
Invite New York City to get Google Assistant and ask Google to help do everyday things like adjust a thermostat, book a table, or text a friend.
Result
The work was seen by millions of eyeballs in some of America's highest-traffic locations, inspiring them to make Google do more.
Credits
- AgencyBrand New School
- CCOJonathan Notaro
- Creative Director
- Managing PartnerDevin Brook
- Art DirectorCorey Angelotti
- Animation DirectorGerald Mark Soto
- AnimatorsNaoko HaraDeekay KwonHao LiGerald SotoPaul Yung Jae SuhTyler Wegin
- Head of ProductionJulie Shevach
- ProducerAndre Aruajo