Capabilities
In collaboration with DIA Studio, we developed a kinetic campaign identity system for Johnnie Walker that utilizes screens in major hubs throughout cities such as NYC, LA, DC, and Boston.
Installations at the Oculus, Times Square, and Brookfield in NYC.
Dynamic
The monochromatic visuals create a bold new look for the brand, allowing dynamic typographic animation to sit seamlessly alongside product photography.
Modular
The modular visual language was translated to various aspect ratios and screen arrays, while still holding onto the brand's iconic tagline, "Keep Walking."
Credits
ClientJohnnie Walker
- AgencyAnomaly
- Creative DevelopmentMeg Donohoe and Mitch Paone at DIA Studio
- Lead AnimatorGerald Soto
- AnimatorsDave WeinstockEddie SongNaoko HaraSeong (Yeop) Sim
- DesignerMercedes Affleck
- Assistant EditorTyler Byrnes
- Flame ArtistsJohn BudionKirk BaldenMark French
- FXBoris FX
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionJohnna MacArthur
- ProducersAndre AraujoJohnna MacArthur
- Associate ProducerBrendan Mills
