Capabilities
In 2018, McDonald's went through a complete redesign of its visual language that was launched on the grandest platform in New York City's Times Square. Brand New School created more than 70 unique animations, ranging from current events to location-specific, each one beautifully showcasing the fun and enthusiastic spirit of the iconic brand.
Lovin It
The installation's final performance reached its peak at the end of 2018, when the big screen in Times Square helped usher in the new year in 16 different countries.
Awards
D&ADWood PencilBranding
ClioFinalistDesign
Credits
ClientMcDonald's
- Chief Creative OfficerJonathan Notaro
- Creative DirectorJP Rooney
- ProducerKyle McKeveny
- IllustratorAbigail GohMichelle MrukYifan Wu
- Multimedia DesignerDaniel Uribe
- Managing PartnerDevin Brook
- 2D AnimationSeong Yeop SimTyler WerginPaul SuhOlle EngelstromChris AndersonWill Pitas
- Head of ProductionJohnna MacArthur