QuikTrip is a massive chain of convenience stores in the American Midwest. We were approached to develop an ownable illustration language for the brand's communications.
Whether promoting a new app or products or making the same coffee and gas interesting, Andres and the team embraced the opportunity. We worked with VMLY&R to bring some much-needed caffeinated excitement to the dreaded morning commute.
The illustration language we invented and the characters that embody it continue to embody the storytelling for the brand.