Social-First Storytelling
Designed with social media in mind, every aspect of this work was intentional—from cinematic close-ups to intimate behind-the-scenes moments—ensuring the narrative unfolded in a way that keeps audiences engaged. The transitions between formats, from film photography to vintage VHS, allow the storytelling to flow naturally, creating an ever-evolving visual experience.
At its heart, this work is about more than the final looks—it’s about the creative process, the collaboration, and the enduring power of representation. Every frame was crafted to amplify Black voices, celebrate diversity, and capture the moment where culture, creativity, and vision intersect.
Problem
How can we elevate underrepresented designers while capturing authentic collaboration in a way that resonates on social?
Insight
To create work that resonates deeply on social, it’s essential to blend powerful cinematography, inventive design, and raw, authentic moments—capturing both the energy of the process and the impact of the final product.
Solution
A visual portrayal of authentic moments highlighting diverse designers that sparks meaningful conversations and engages viewers across social platforms.
Credits
- Chief Creative OfficerJonathan Notaro
- DirectorNico Cassavecchia
- DesignerYoon Lee
- EditorAndrew Polich
- ProducerMickey Briggs
- ColoristMatthew Schwab
- 2D AnimatorsAnthony KimFabio Lamarche
- Managing PartnerDevin Brook
- Head of ProductionFrancesca Moran