"This project was about drawing on our knowledge of design and craft while exploring new approaches through AI and vibe coding. We wanted to understand how these tools and disciplines could inform one another, and how that exchange could shape a unique identity and perspective."— Emeric Trahand, Creative Director
AI Generation
BNS developed a visual asset library using AI generation, producing imagery that was elevated, on-brand, and entirely ownable. The website was built using Replit's own vibe coding platform, making the client's product a direct part of the creative process.
The Conference
Vibecon opened its doors on June 17–18 in New York City, drawing creators, builders, and innovators to a two-day event at the intersection of code and culture. BNS was on the ground, with the studio's NY team in attendance and a real-time interactive installation running live at the conference welcome wall.
Problem
Replit was launching a first-of-its-kind event with a brand new identity and a compressed timeline with no existing visual asset library to build from.
Insight
Vibecon's thesis is that AI is a creative medium. Using AI generation wasn't just a production decision, it was the most authentic expression of what the conference stands for.
Solution
BNS built the campaign using the same tools Vibecon celebrates. AI generation drove the visual asset library. The website was built on Replit's own platform. The creative technology team developed a proprietary real-time interactive installation for the conference itself. The work didn't just promote the event, it proved the point.
Result
Vibecon launched with a cohesive campaign across every touchpoint. The site went live. BNS work ran on screens across New York City, including a Times Square takeover. The interactive installation ran in situ at the conference. BNS delivered a new class of work: proprietary creative technology, built for a live event.
Credits
- Chief Creative OfficerJonathan Notaro
- Design DirectorMario Hugo
- Creative DirectorEmeric Trahand
- Director of Creative TechnologyJustin Bakse
- Technical DirectorDan Bradham
- Art DirectorChae Park
- DesignersJelly WeiMicah Woods
- Animation LeadsAustin WeyerGerald Mark Soto
- AnimatorsMantas GrauzinisMauricio VillaPaul SuhSeong Yeop Sim
- Creative TechnologistAna Konzen
- DevelopersLea MelendezJustin Johnson
- Chief Operating OfficerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionKyle McKeveny