Capabilities
Life is full of moments that exhilarate us, whether it's a perfect cup of coffee or an unexpected first-class upgrade. Salesforce has built the world's most intuitive business software to provide customers with tailored user experiences that capture this "wow" factor.
We created a whimsical spot to draw parallels between Salesforce and life's greatest little moments using humor, storytelling, and animation. The result was a fun and delightful piece that made viewers feel uplifted and like a VIP. By attaching genuine human emotional moments to Salesforce's software, we demonstrated the unique value of using a platform that makes life easier for businesses and their clients.
Problem
What does it feel like when a brand really knows you?
Insight
People experience a “Wow!” when they feel like a brand truly knows them.
Solution
A whimsical spot that infuses humor, linear storytelling, and best-in-class animation to relate the experience of using Salesforce with some of life’s greatest little moments.
Result
We positioned Salesforce as the secret ingredient that helps brands cater bespoke experiences for their customers and blurred the lines between B2B and B2C, makes life feel easier for businesses and their clients.
Credits
ClientSalesforce
- Executive Creative Director / DirectorChris Dooley
- Art DirectorsEmeric TrahandCristina Barna
- DesignersJeff WelkJun YangKlopus OeySebastian MoralesGonzallo AllemndeShalinder MatharuSelah KwonPeter Kearney
- CG SupervisorRussell Wootton
- AnimatorsJeff BrysonMatt SackleyJared EngTailah WilliamsPaul WeiMichael SimeWalter LubinskiEric Molena
- 3D ArtistsMirelle UnderwoodKevin LuJeff ChavezDanish JamilRyan Chong
- VFX/Compositing SupervisorMark French
- CompositorsSung MoonAlexis JoManu GaulotChristian MangualRache HarwoodJoe Vitale
- StoryboardsTung Chow Hsieh
- EditorsEben BullTyler ByrnesAndrew Jenson
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerJohnna MacArthur
- ProducerRachel Cohen
- Live Action ProducerDavid Wolfson
- CinematographerShawn Kim
- Music CompositionDavid Wittman @ New Math
- ColoristAlex Bickel @ Color Collective
- Audio MixerRohan Young @ Lime Studios