Visual Strategy

Our visual strategy utilized breathtaking nature photography, reminding us what beauty the new Clean + Planet Positive badge preserves. The playful design language combines natural textures, tones, and imagery with bright pops of color and graphics.

Editorial layouts inspire the design and incorporate overlapping graphics and smaller windows. Nature imagery serves as the canvas and is paired with product renderings. Both typographic messaging and an icon system provide an additional layer of information that appeals to customers' eco-conscious instincts. This system modulates between scenes focusing on the products and denser moments where nature, the products, and graphics coexist.

The Clean + Planet Positive system was translated across various touchpoints of the Sephora brand, including social media and in-store displays. We fully support Sephora's eco-conscious mission and are honored to play a part in making the world a greener place.