Vehicle Design
As the actual line-up of Waymo vehicles was still in development, we collaborated closely with Waymo's car designers to create the perfect embodiment of Waymo vehicles for the film.
Characters
While the vehicles were intended to be the main focus, we also thought it important to develop a diverse and inclusive cast of supporting characters for our audience to connect with.
Environments
Given that Waymo had not yet secured agreements with pilot cities, we decided to design a nondescript city that would feel familiar yet also somewhat utopian.
The Waymo Driver
Visualizing a technology that cannot be seen was no easy feat. However, we confidently aimed to create a design that was true to the engineering while also being accessible to a non-technical audience. We consulted extensively with Waymo's engineers and developed a key visual that was applied to all vehicle designs.
Branding Device
We confidently brought the logo to life with a friendly animation style. These enduring elements were thoughtfully designed with a motion style that perfectly complements the branding system.
Problem
How do you illustrate Waymo’s vision and reassure the world that their self-driving vehicles are not only safe but the path towards to brighter future?
Insight
Ease audiences’ fear to get them excited. With more technology than competing autonomous vehicles, Waymo is the safest self-driving car in development.
Solution
Take the viewer on a journey of the different Waymo experiences while translating the safety measures into understandable visual concepts.
Results
We created a vibrant and inviting world where Waymo’s technologies have seamlessly and safely transformed everyday life.
Credits
- CCOJonathan Notaro
- Creative DirectorScott Uyeshima
- Art DirectorEmeric Trahand
- DesignersEmeric Trahand,Steve LeeJeffrey WelkMercedes AffleckTung ChowYoon LeeYuri ByunYeri LeeAlessandro CegliaValentino Vilches
- WritersDave MuhlenfeldTroy Burrows
- 2D AnimationGerald Mark Soto
- 3D Layout & ModelingRyan ChongAtsuki HiroseEric SchnellDanesh TaraporevalaPiotr GlabinskiJoann Kang
- Lead 3D AnimatorsJeff BrysonAndy Kim
- 3D AnimatorsJordan BlitKen MusicNick JohnnidesSam CreesJohn HanSiddarth JohnDaniel Jeanette
- CG SupervisorsRuss WoottonBilly Maloney
- Technical DirectorsDan BradhamJeff Jungkoo Han
- FX ArtistsDan BradhamEric Cunha
- 3D LightersDanish JamilMichael LampeCody ChenKevin LuMirelle UnderwoodSarah YooEric CunhaJoann KangJeff Benjamin Chavez
- Lead CompositorMark French
- CompositorsSung Eun MoonCarl MokRachel Rardin
- EditorTyler Byrnes
- Assistant EditorsJeffrey StarRyan Rigley
- Music SupervisionGEMS
- Audio MixJeremy Siegal @Heard City
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Heads of ProductionJohnna MacArthurAmy Russo
- ProducersTess SitzmannApril Cuneo Senti
- Associate ProducerBrendan Mills