The launch campaign targeted multiple regions around the world, not just local areas. To make an even greater impact, White Claw brought the campaign to life with a dynamic 3D billboard in the heart of New York City.
The brand's iconic wave was recreated using computer-generated imagery (CGI) vodka, with the new WC Vodka bottle emerging from it. Reprising this signature branding element in a new and elevated way helped to solidify White Claw's position as an upscale and premium vodka product.
Overall, White Claw's new line of premium vodka products was a success. The brand maintained its refreshing appeal while expanding its image to be more upscale and premium. The campaign was well-received, and the dynamic 3D billboard in New York City was a significant highlight of the launch.
Credits
- AgencyVCCP
- CCOJonathan Notaro
- Director/Creative DirectorScott Uyeshima
- DesignersCathy XiaoYoon LeePhoebe HsuJean-Michel Verbeek
- CG/ VFX SupervisorBilly Maloney
- 3D ArtistsAndy KimLindsey RhimGonzalo AllendeJacques ClementDerek FriesenborgBrandon Lester
- 2D AnimatorsDavid DoOliver WeeFelix Hemstadius
- CompositorsNavid BagerzadehJadan DuffinAlexis JoDanny NorenBrian Yu
- EditorAndrew Polich
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionTita Poe
- ProducerSascha M Flick
- CinematographersChad N. WalkerDave LaMattina
