Apple TV x MLS Leagues Cup 2024 campaign took home three CLIO wins, marking a standout moment for the work and the team behind it.

The campaign received recognition across film, film craft, and design, earning a shortlist in Medium: Film (30 Seconds and Under) alongside Bronze Awards for Film Craft: Animation and Design: Social Media and Digital Graphics.

Developed in partnership with Apple TV, the campaign called upon Mexican illustrator Raúl Urias, animating his iconic visual language to bring the energy and culture of the Leagues Cup tournament to life across film, social, and digital platforms.

The creative ambition was clear from the start: “We wanted every frame to feel like a Raúl Urias piece—living, breathing, and ready to erupt with energy.” That intention carried through the work, shaping a visual language that felt expressive, cohesive, and alive across every touchpoint.

The honors recognized a deeply collaborative effort spanning concept, execution, and craft. Congratulations to the entire Leagues Cup team on this well-earned recognition.