Published October 3rd, 2025
When Pinterest set out to reimagine its biggest stage of the year, their annual tentpole keynote, we partnered to create something larger than a presentation — a shared creative world designed to engage and inspire. Built on collaboration, the work blended comedy, culture, and cinematic storytelling into an experience that felt fresh and unforgettable.
More than an event, it became a living world. By weaving entertainment and storytelling into every layer, the project showed how brands can connect with audiences when they think beyond the stage and build moments people genuinely want to be part of. The mission may be complete, but you have one assignment left: Explore the full case study.
What made Pinterest Presents special was our hybrid approach with Brand New School—it let us co-create without the usual handoffs, so ideas didn’t just survive but evolved. The process stayed fluid, the design momentum never slowed, and BNS kept the creative bar high.