Brand New School teams up with Rakuten to amplify Black voices, featuring Steph Curry, Jason Bolden, and mixed-media dynamic storytelling.

Storytelling has the power to elevate voices, honor diversity and celebrate culture.

We’re proud to have partnered on a dynamic campaign alongside Rakuten, featuring Steph Curry and Jason Bolden: two visionaries who embody creativity and innovation.

Directed by Nico Casavecchia and produced by Mickey Briggs, this project went beyond visuals—it’s about telling a story that celebrates individuality, creativity, and representation.

Together we crafted a narrative that spotlights Black and diverse designers who are shaping culture and breaking barriers at the intersection of fashion and individuality.

As a nation, we are still learning how to amplify Black voices in a meaningful and lasting way. It’s a year-round commitment, not just a momentary headline, and we’re honored to contribute to that mission through this collaboration.