From the bodega to the barbecue, Cafe Bustelo’s world just got bigger and better than ever.

In the latest chapter of Bustelo Está Aquí, Brand New School continues the story we’ve helped grow over the years, turning a neighborhood classic into a cultural icon. Led by Creative Director Andrés Rivera, the team expanded Bustelo’s world into a rich tapestry of community, heritage, and connection — following Lena, Katie, Pedro, and D’Angelo as their stories unfold across cities, homes, and friendships that feel real, lived-in, and unmistakably Bustelo.

From FaceTime catch ups to family BBQs, mural painting to morning walks with the dog, each story reflects how cafecito has become more than a drink. It’s a shared ritual that’s found its way into Target aisles, music festivals, and homes across America. Proof that when a brand digs into culture with authenticity, it can transcend it.