At the World Economic Forum in Davos, Coinbase made a statement that went far beyond presence. By transforming the former Bank of America pavilion, they signaled that crypto isn’t arriving someday—it’s already here.

In collaboration with DIA Studio, we helped Coinbase turn a symbol of legacy finance into something modern, artful, and quietly subversive. What was once a corporate bank pavilion became a boutique-style activation: warm, welcoming, and designed to reframe how crypto is seen on the world stage.