Circle’s growth has been a journey of constant evolution—expanding its role from a stablecoin powerhouse to a trusted financial technology partner.

At Brand New School, we’ve matched that momentum step for step, transforming their illustration and motion design system into a dynamic brand language that grows with them.

For this major media campaign, we revisited the design system we created in 2023, amplifying it with new layers of dimension and adaptability. We blended traditional materials like marble with contemporary gradients, bridging the old world of finance with the new era of digital trust.

This campaign isn’t just about design—it’s about brand evolution. Our flexible, grid-based approach means Circle’s visuals remain consistent, vibrant, and always on, no matter the platform. From Times Square to JFK, Circle’s story unfolds in every touchpoint—fluid, adaptable, and always in motion.