Brand New School partnered with Google Cloud to evolve the identity for Google Cloud Next, pushing the visual language into new territory.

Expanding on last year’s ‘living logo’ concept, we crafted a dynamic system that interprets generative AI rather than illustrating it directly. Through bold 3D explorations, fluid motion, and structured adaptability, the new identity reflects the innovation and scalability at the core of Google Cloud. Set to debut at the annual conference come early April, this work redefines what’s next for Google Cloud Next.